Oxford PV

A film script and web feature communicating the science behind next-generation tandem solar technology.

Client

Oxford PV

Year

Brief

An Oxford University spin-off wanted to communicate the advantages of their highly technical solar panels over competitors.

“By increasing efficiency at the module level, tandem solar addresses one of the central challenges of the energy transition: supplying rapidly growing global electricity demand with clean, scalable power.”

Oxford PV

Solution

I wrote a film script that highlighted these advantages, using arresting visuals and engaging narrative. The film had to explain the technical details without losing the audience’s interest. I then wrote a website feature that complimented this film by honing in on the science, as the intended audience varied from the general public to property developers and academics. This multimedia approach was a deliberate strategy to drive maximum engagement by balancing the visual and narrative appeal of film with the detail-orientated strengths of long-form copywriting, encompassing both B2C and B2B approaches.

Film featuring film script

Result

The film and feature are distributed on the UNESCO World Engineering Day platform, which reaches tens of millions of viewers around the world. This has provided Oxford PV with the chance to reach a vast audience, from potential investors, clients and employees to students, researchers and the general public.

10M+

Viewers

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