Brief
Strepsils, known for its sore throat lozenges, is a “powerbrand” within the global consumer health company, Reckitt. Reckitt needed to communicate a shift in its focus towards tackling the causes of coughs as well as the sore throat that results from it. This is part of the company’s remit to demonstrate its powerbrands’ heritage, research credentials and thought leadership.
“As we scale the Cough Dual Action range, we are doing more than driving business growth – we are enhancing global health outcomes.”
Strepsils
Solution
In conjunction with Strepsils’s R&D team, I wrote a long-form web article on the brand’s world-leading, over-the-counter product offerings over the last seven decades. This was then paired with a social media reel for LinkedIn and Meta on the theme of “evolution and expansion”. This reiterated the thrust of the long-form piece in a short, sharp video. Finally, I wrote some short-form B2B thought leadership copy for social media platforms underlining the shift towards tackling coughs using rigorous, botanical science.
How unique science and consumer obsession are expanding Strepsils’ reachRead on reckitt.com ↗
A new era of dual action science is taking Strepsils beyond sore throat
Result
With social media engagements up 153% and post reach up 545% on the previous month, this campaign is laying the groundwork for the future of the Strepsils brand, using scientifically-backed research to bridge gaps in the over-the-counter market and drawing on a history of innovation and trust from consumers. It has also solidified Strepsils’s credentials as a thought leader in its industry, using multiple forms of media engagement.
+153%
Social engagements
+545%
Post reach
